NERD is English slang for “Otaku”. THE NERDYS is the brand’s muse, made up of non-fashionable people who are deeply into cultures such as music, art, and movies. When they leave their homes, they stand on their respective stages looking like they just put on the clothes that were there. The coolness in the uncoolness. There, it hits the heart with a kyun. THE NERDYS are the clothes that I imagined to prepare their stage costumes.